About us

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

Purpose

We believe in working together to connect the dots between where you are now and your ideal Canadian vacation. We discuss your ideas and personal preferences, and use our Insider knowledge to save you hours of pointless internet trawling. We take the time to get to know you so that we can recommend the bits of Canada that we think you’ll like the best.

Values

Our secret recipe for planning life-changing vacations is based on collaboration between us and our customers. You bring your ideas, dreams and wishes. And we’ll give you Insider advice and peace of mind. On every Fresh Tracks Canada adventure, we take people into the thick of a truly Canadian experience. The range of options is as diverse as the land we call home. Just like every traveller is unique, each trip is personalized to offer a real Canadian story.